Certified Adobe Master Analytics Architect, Adobe Analytics Champion & Data Instrumentation ExpertRecent Posts
The Analytics Implementation Toolbox
Analytics Implementation is a unique role to be in. I often find myself being grouped with both the analyst function & developer function by colleagues, and they both can be right & wrong at the same time. For analysts & developers, there are some great resources out...
Rethinking Your Measurement: The Case Against Clicks
The measurement plan process is a gold standard in the analytics world. We live and die by our measurements, as they help us refine our KPIs to help provide answers to the business "why"? Why should we care about X being faster? Why does it matter that users...
3 Cool Tricks for the Adobe Client Data Layer Extension
Quite possibly the best discovery I happened into 2 years was that of the Adobe Client Data Layer. When considering the best method to implement a data layer structure, it was the one I immediately gravitated towards. It reminded me of a more polished GTM Data Layer, the only difficulty being that there was no direct way to integrate directly in the UI via Adobe Launch extensions. Until…
The Demise of Facebook Organic Promotion
Facebook has long been the reigning king of organic, social outreach. However, the social network is now rolling back the number of friends and fans that actually see your posts. According to a recent study released by social@Ogilvy, we appear to be approaching...
Three Essentials of Your Law Firm’s Web Presence
In today’s technological age, it is more imperative than ever to develop your online web presence for your business or firm. However, the context of being “online” is constantly evolving, and we’ve seen some huge changes in just the past few years. Gone are the...