by Andy Lunsford | May 12, 2022 | Adobe Analytics, Analytics Implementation
Rethinking Your Measurement: The Case Against Clicks The measurement plan process is a gold standard in the analytics world. We live and die by our measurements, as they help us refine our KPIs to help provide answers to the business “why”? Why should we...
by Andy Lunsford | Apr 8, 2022 | Adobe Analytics, Adobe Launch, Analytics Implementation
3 Cool Tricks for the Adobe Client Data Layer Extension Quite possibly the best discovery I happened into 2 years was that of the Adobe Client Data Layer. When considering the best method to implement a data layer structure, it was the one I immediately gravitated...
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